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Measuring what matters in media coverage

This week's local paper reported that the district council improved its media coverage with 80 mentions this year, up from 64 last year. The council also noted its average potential audience reach hit 600,000+ per month, surpassing their 200,000 goal. According to the Council, this is "how we measure success."At first glance, this might seem pretty impressive. But for seasoned PR professionals, it's clear that this method is mostly about numbers and doesn't really get to the heart of what's happ...

Mastering your messaging (part 1): Four cognitive biases you need to know

We’ve recently been learning about cognitive biases and how they apply to public relations, marketing and communications. Understanding how we as humans relate to information and each other is fascinating – and super useful when creating marketing and communications messaging. ...

Tips for taking a great photo to accompany your media release

A great photo can go a long way with mediaWhen it comes to pitching a media release, the importance of a compelling photo cannot be overlooked. Editors and journalists are inundated with press releases, and having a professional, eye-catching image can be the difference between your story being buried in an inbox or landing a coveted feature.This blog provides valuable tips for creating and sourcing outstanding photos to complement your media release, along with insightful strategies for maximis...

Is Facebook for business dead or is it your content?

Many businesses have expressed frustration with dwindling engagement on Facebook. Posts that once generated likes, comments, and shares now often go unnoticed. So, the big question is: Has Facebook for business truly lost its relevance, or is your content the real issue?...

The importance of fact checking in PR and marketing

Happy first official day of Spring! Today is the official first day of Spring. That's correct. 23 September 2024 is New Zealand's official first day of Spring, which runs until Saturday, 21 December 2024. How many of you knew that?Most Kiwis think that the start of Spring as 1  September, which is the traditional meteorological start date. This is based on the convenience of dividing the year into four three-month seasons. However, astronomically, Spring begins on the spring equinox&nb...

Could Belle be the solution to building your team’s capacity?

OK, so you get it. Your company understands why communications, engagement, and marketing are crucial for keeping your reputation and brand sparkling and successfully managing relationships with customers and stakeholders. You also understand that during challenging economic times, investing in PR and marketing is even more crucial to ensure your business maintains a competitive advantage when the market bounces back.You face a tricky choice when it comes to getting the job done. Do you Hir...

Mr Beast digs deep into his pocket after Waitomo Caves visit - Waikato Times

Spending seven days underground with the world’s most popular YouTuber ‘Mr Beast’ - and pocketing $50,000 cash - might make for some good work stories for “real life Avenger” Joel from Waitomo Adventures.That’s because Joel acted as guide for streaming giant Mr Beast’s latest video, ‘7 Days Stranded in a Cave’, which at the time of writing had racked up more than 94 million views.In the video Mr Beast - real name Jimmy Donaldson - and his team spend seven days in the Waitomo ca...

Curiosity, growth and success – what a year it has been

Wow! It has been a year already. Mind you, they say time flies when you're having fun!Joining Belle PR as an intern in July 2023 was the start of an amazing journey, and writing this blog has given me a chance to reflect on the personal development and exciting milestones that I have achieved.Charlotte's mentorship at Belle has had a huge influence on my passion for the industry as she has helped me navigate the transition from student to employee and the day-to-day life of working in public rel...

An intelligent move - Waikato Business News

Artificial Intelligence services are helping Waikato businesses stay competitive while improving efficiency.“My advice to all businesses, large and small, is to not wait,” said Houston Technology Group founder Alan Chew.“The benefits of AI are immense and within reach. If you don’t act, your competitors will.”Chew has run free generative AI workshops for not-for-profit groups in the region.“The jaw dropping moments at such workshops are a wonder to watch.”During the Covid-19 pandem...

What they say behind your back

How to get the small things right when building your reputation...As a business owner, the lists are endless, the unsolicited advice is rampant, and the noise is overwhelming when it comes to where you should be placing your priorities. Getting the basics of business communication right can have a huge impact on your reputation and ultimately, bottom line. Far too often I see missed opportunities for owners to implement small changes that could be the difference between a customer ravi...

Can nature teach you to be a better communicator?

When you spend a decent amount of time in the bush like I have, you find a clear head for thinking and reflecting on things close to your heart.I love to explore our great outdoors. Hiking is my happy place (followed by a nice glass of chardonnay and hot shower of course!).Nature is a great teacher to anyone who cares to listen.I’ve learned a lot about life and communication, from arguably the best communicators around – trees and birds!Here’s what nature has taught me about being a better...

Conducting a website audit for your business

This week, Cushla shared how we conduct a website audit and the reasons why you should be doing a regular website audit for your business, too. Check out the video below.Consider these steps:Run your website URL through a site audit tool. At Belle, we use The HOTH.Find technical errors.Identify SEO problems.Analyze design and UX.Assess website content.Generate a checklist of all site issues and recommended fixes.Make these changes to improve your website.Check out the bloopers over on our Instag...

Noplace: The New Social Media App for Gen Z

At Belle PR, we’re always looking for new industry trends that have the potential to transform the way we connect and interact with others. Enter from stage left…. Noplace: make new friends, a new social networking app that’s captivating Gen Z users around the globe and promises to ‘bring back the awesome’.In fact, over the last week, it has hit the top spot in the App Store. It aims to take on companies like X and Threads.Noplace has been developed to reinstate the essence o...

The art of crisis management and why communication is key

Lessons from real-life failuresEffective communication is more than just exchanging information—it's how organisations and brands build trust and loyalty, maintain a positive reputation, and ensure operational success. During my time as a public relations professional, I’ve seen numerous communication mishaps. Plans have gone askew, leading to full-blown crises that require effective management and recovery.Crises are unexpected, disruptive to business, can involve loss of life or injur...

Curious about Gen Z? Insights into a Gen Z mind

What are the unique and important attributes of Gen Z? Will these affect the success of your business?Well... As a Gen Z female myself and a keen digital gal at Belle PR, you’re getting the information straight from the source. I was born in 2002 and grew up being completely exposed to the online world, which was brought into schooling at a young age and now influences society's daily life.I am aware that marketing to my generation is unlike marketing to any other generation. It isn’t just a...

How Meta Business ads can boost your brand

In today's tough digital world, businesses are always trying to get noticed, connect with their audience, and grow. Meta Business Ads are a great way to reach customers, stakeholders, and communities. But first, you need a digital marketing plan to target ads on platforms like Facebook and Instagram.With these ads, your business can reach a wide and varied audience, making sure the right people see your messages about your services, projects, and deals. Here are some tips to start off.Tip #1: Us...

Is social media still relevant?

Have you heard anyone say their 2024 New Year’s resolution was to decrease their screen and scrolling time? Team Belle have heard this a lot!However, research shows we’re not backing down just yet with our consumption of social media. According to the Datareportal January 2024 global overview, we can see that social media growth has continued to increase:·       More than half of the world now uses social media (62.3%)·   &nb...

Network, network, network!

With “relationships” being one of our core values and the basis for our approach and how we work, networking has become an important tool for us to position our brand and support our clients.We devote time to networking every week, whether it's attending a Cambridge Business Chamber event, heading along to a fortnightly Venus women in business meeting, attending a PRINZ event, or meeting clients, stakeholders or partners for a friendly coffee catch-up and chat.Networking can sometimes take t...

Can ChatGPT write all your business content for you?

Are you using ChatGPT to write social media posts, blog posts, media releases, website copy or news stories? Stop what you’re doing, right now.Artificial intelligence is completely changing the way we go about our desk jobs. With its advanced language processing abilities, it can generate high-quality content in a matter of seconds, so it’s no surprise it’s being used by individuals as a powerful tool to write a range of things.By now, most of you reading this blog have probably used ChatG...

5 ways you can kickstart your planning for a successful 2024

We’re well and truly into 2024, and if you’re like us at Belle PR, you’ve hit the ground running and are already immersed in your day-to-day priorities.The beginning of a calendar year is always the perfect time to stop, reflect, and take stock of what worked well in the past 12 months, and what could have been better. It’s also a time to identify areas where you can focus your energy and resources in the upcoming year.When you’re busy, marketing, public relations and communication eff...

Is PR a cost or investment?

Imagine this: You are sitting at your desk on a Friday afternoon, with the breeze drifting through your office. As you near the end of a busy week and look forward to heading home, an email with the subject " Invoice " pops up in your inbox. It instantly casts a shadow over your Friday afternoon. Another bill to pay!With cost increases hitting many businesses, paying additional invoices that could impact our profitability can be a dreaded task. If you're like us at Belle PR, you're probably care...

Leveraging LinkedIn for your professional development

With over 930 million members on the largest professional social network, many professionals are not aware of the benefits that LinkedIn can provide to yourself as a professional and any business you are involved. It is common knowledge that social media platforms are an easy way to connect, engage and build networks and relationships, so why not take advantage of this by boosting your LinkedIn profile and understanding all that this platform can offer?In this blog, we will explore how LinkedIn ...

Three hacks for engaging social media content

This week Cushla has shared three quick tips to help you create engaging social media content that will increase your followers....

What is a PR consultant? And why use them?

I was chatting to my husband's 85-year-old grandmother on the phone the other day, and she said, "Charlotte, I read an article in the paper the other day about PR consultants and why businesses use them, and I finally understand what you do now!" Laughing and thinking it was very cute, I wrapped up the conversation and hunted for the story online. A quick Google and Esther Taunton's Stuff article popped up.I must admit that I thought it would be the usual swipe at communications and public ...

How's your reputation going?

Reputation is everything in business.Warren Buffett, the renowned American business magnate and CEO of Berkshire Hathaway once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”Whether your business is experiencing good times or bad, reputation management should always be a top priority.Proactive reputation management in good timesWhen things are going well for your business, it can be easy to overlook the imp...